Introduction: The Myth of a Single Culture Culture is often thrown around as a buzzword—something brands, creators, and media outlets reference as a singular, monolithic force. But here’s the truth: Culture is not one thing. What we call “culture” is actually a collection of overlapping, sometimes conflicting, ecosystems. There’s mainstream culture, the polished version that […]
The Formula Behind a Hit? African music is no longer an underground movement. It has become a dominant force in global pop culture, influencing mainstream charts, breaking streaming records, and commanding sold-out stadium tours across continents. From Afrobeats to Amapiano, Gengetone to Bongo Flava, Afro-Rap to Alté, African sounds are shaping the future of music. […]
Make I Give You Gist You ever hear a word so fly, so electric, that it jumps out the mouth, slides into a beat, and before you know it—BOOM—it’s global? That’s what’s happening with African slang right now. These words sound cool; they got rhythm, they got movement, they got power. But here’s the thing—when […]
