The Clout Economy is Crumbling Over the past decade, influence was predominantly measured by metrics such as followers, likes, and engagement rates. Brands invested heavily in influencers who could command attention, regardless of their expertise or authenticity. However, this landscape is undergoing a significant transformation. Today, amassing millions of followers no longer guarantees power or […]
Welcome to the Illusion Economy Reality is overrated. In a world where facts are negotiable, where fiction holds more value than the truth, and where digital fantasies generate billions, we must ask—has make-believe become the ultimate business model? Think about it: A metaverse sneaker can sell for more than a real one—like Nike’s virtual kicks […]
In the Beginning, There Was the Feed… There was a time when what you loved—music, fashion, movies, even your beliefs—was shaped by gatekeepers. Record labels, TV stations, magazine editors, cultural critics. They told you who to watch, what to listen to, and what trends mattered. But that era is over. Today, the algorithm is the […]
Intro: The Power of the Hustle Walk into any city in Africa, from Lagos to Johannesburg to Nairobi, and you’ll hear it everywhere—“We dey hustle,” “Soft life,” “Boss up,” “No gree for anybody.” These aren’t just catchphrases; they’re a way of life. Hustling isn’t a side gig—it’s the economy. And the world is watching. From […]
Set in the heart of the powerful Oyo Empire, Netflix’s House of Ga’a unveils the dramatic rise and eventual tragic fall of Bashorun Ga’a, one of the most powerful political figures in Yorubaland’s history.
As we peel back the layers of the masquerade in modern life, we find that it permeates not just our personal identities but also the very fabric of marketing and branding.
