Introduction: The Myth of a Single Culture Culture is often thrown around as a buzzword—something brands, creators, and media outlets reference as a singular, monolithic force. But here’s the truth: Culture is not one thing. What we call “culture” is actually a collection of overlapping, sometimes conflicting, ecosystems. There’s mainstream culture, the polished version that […]
The Algorithm Decides If You’re Cool In 2025, cool is no longer an abstract, effortless aura—it’s a data-driven dictatorship. What was once the domain of countercultures and tastemakers is now dictated by algorithms, venture-backed aesthetics, and a system of cultural validation that rewards conformity over originality. The cool kids aren’t just in the streets anymore—they’re […]
