We investigate and decode consumer cultures, their meaning, and implication for strategy, product marketing and advertising.
Intro: The Age of Obsession If culture were a stock market, fandoms would be the blue-chip investments. They are the most passionate, engaged, and financially committed consumers on the planet—and in the digital age, they’re more powerful than ever. Think about it. Beyoncé drops a tour, and the Beyhive moves like an army, selling out […]
Intro: The Power of the Hustle Walk into any city in Africa, from Lagos to Johannesburg to Nairobi, and you’ll hear it everywhere—“We dey hustle,” “Soft life,” “Boss up,” “No gree for anybody.” These aren’t just catchphrases; they’re a way of life. Hustling isn’t a side gig—it’s the economy. And the world is watching. From […]
Make I Give You Gist You ever hear a word so fly, so electric, that it jumps out the mouth, slides into a beat, and before you know it—BOOM—it’s global? That’s what’s happening with African slang right now. These words sound cool; they got rhythm, they got movement, they got power. But here’s the thing—when […]
Set in the heart of the powerful Oyo Empire, Netflix’s House of Ga’a unveils the dramatic rise and eventual tragic fall of Bashorun Ga’a, one of the most powerful political figures in Yorubaland’s history.
As we peel back the layers of the masquerade in modern life, we find that it permeates not just our personal identities but also the very fabric of marketing and branding.
We all wear masks, and the time comes when we cannot remove them without removing some of our own skin.
