Why culture matters.
The influence of Afropop extends beyond music. From the dynamic flavours of street cuisine to the adventurous spirit of exploration, and from infectious rhythms and soulful melodies to bold and expressive fashion statements, the essence of Afrobeats resonates throughout our daily experiences.
Insights Hub
Discover everything pop.
Explore our comprehensive resource hub featuring tools, reports, blogs, and case studies. Dive into expert analyses covering Afropop culture, consumer behavior, and emerging trends—from the vibrant music scene to evolving beauty standards and transformative technologies.
Redefining Style
The future of Afro-inspired fashion is driven by a convergence of cultural heritage, innovative design, and global connectivity.
market value by 2025
Soulful Bites
Street food is undergoing a transformation driven by the culinary traditions of Afro-diaspora to reshape the dining experience.
market growth by 2025
Online Retail
Online shopping experiences driven by Afro-descendants and African immigrants are redefining the ecommerce landscape.
Sales volume over 10 years
Digital Commerce
Mobile commerce is transforming Afro-diaspora shopping experiences with seamless and innovative features.
Past 5-year transaction growth
Case study
Unique positioning of Afro descendant and Afro Diaspora in the global market.
Discover untapped global opportunities in diverse sectors leveraging African slum communities such as Makoko.
Culture as a Service (CaaS)sm
Decoding how and why culture is changing. Experience the triple advantage: Trends. Strategy. Innovation. A transformative leap from business as usual to the future of everything.
Blog
Your single source of truth on Afropop culture.
We investigate and decode consumer cultures, their meaning, and implication for strategy, product development and advertising.
The Sonic Shift
From Global Innovation to Afro-Sonics Sound has always been more than just music. It is vibration, identity, emotion, and memory. It shapes how we experience the world—from the way we engage with brands to how we navigate digital and physical spaces. Today, sound is undergoing a radical transformation shaped by artificial intelligence, spatial technology, neuroscience, […]
How Afro-Spirits Are Reshaping Drinking Culture
Spirit of the Continent: The Afro-Drink Renaissance A quiet revolution is pouring into glasses across the world—one that’s deeply rooted in African heritage, yet boldly redefining global drinking culture. From the smoky depths of Ogogoro in Lagos to the caramel embrace of plantain-infused rum in London, Afro-spirits are no longer niche indulgences. They are cultural […]
Diaspora After Dark
Afro-Immigrant Nightlife, Unfiltered. Unscripted. Undeniable. Afro-immigrant nightlife serves as a vibrant tapestry interweaving culture, identity, and economic influence across global cities. Beyond mere entertainment, these nocturnal spaces function as hubs for community cohesion, cultural preservation, and significant economic activity. This article delves into the multifaceted dimensions of Afro-immigrant nightlife, highlighting its cultural significance, economic contributions, […]
The Street Food Economy: Where Culture, Commerce, and Creativity Collide
From the sizzling taco stands of Mexico City to the pounded yam spots in Lagos, the street food economy is more than just a way to eat—it’s a global force shaping culture, commerce, and creativity. Street food is where tradition meets innovation. It’s where economic shifts, digital influence, and changing consumer behaviors collide in real-time. […]
The Business of Anime: How a Billion-Dollar Industry Became a Global Powerhouse
Once a niche subculture, anime is now a dominant global force in entertainment, commerce, and cultural influence. From billion-dollar franchises like Pokémon to record-breaking films like Demon Slayer: Mugen Train, anime has evolved into one of Japan’s most valuable exports. But anime isn’t just about art and storytelling—it’s a business juggernaut. The industry’s growth is […]
Bollywood’s Struggle for Relevance in the Streaming Age
The Rise of South Indian Cinema and the RRR Phenomenon. For nearly a century, Bollywood has been the heartbeat of India’s entertainment industry—a cultural powerhouse that shaped music, fashion, and storytelling for over a billion people. But today, something has shifted. Despite producing over 1,500 films a year—more than Hollywood—Bollywood is struggling to hold onto […]
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